How do you trust an online logo provider with something as important as your company’s new corporate identity? How can you choose one from the sea of thousands of instant online logo websites?
Common errors and how to avoid them
The most common error that often leads to a poor logo design is simply underestimating the logo’s importance. When you decide to have a logo, do it right from the very beginning. Think twice but design it once. Look ahead at least 5 to 10 years, give yourself enough time to evaluate your objectives and make sure they are reflected in your new logo. It may prove very costly in the future if you invest in a wrong corporate identity. Re-designing and re-applying a logo into an existing set of communication materials will cost money and time in re-establishing your brand.
Many start-up companies with limited budget try to save on branding and marketing by ordering their logos from cheap-and-cheerful online logo providers. The question is - how much will a cheap-and-cheerful logo help their business in the log run? I’d say, probably about as much as a bumper sticker will help to increase the resale value of a used car. The real identity may cost a few dollars more, but will pay back many times over in the long run.
Imagine if Apple Macintosh had ordered a logo from a cheap-and-cheerful online template source. What do you think the Apple logo might have looked like?
Affordable Logo Design
